The EU’s new reg­u­la­tion on po­lit­i­cal ad­ver­tis­ing in­tro­duces strict re­quire­ments for trans­paren­cy and doc­u­men­ta­tion. With Any­graaf’s sys­tems, these re­quire­ments are now met ef­fort­less­ly – and po­lit­i­cal ad­ver­tis­ing can be man­aged eas­i­ly in the AProf­it por­tal.

AProf­it au­to­mates the en­tire life­cy­cle of po­lit­i­cal ad­ver­tis­ing. Ad­ver­tise­ment da­ta is archived in ac­cor­dance with le­gal re­quire­ments for sev­en years, and dele­tion process­es are han­dled au­to­mat­i­cal­ly. Ads can be clas­si­fied as po­lit­i­cal di­rect­ly at the book­ing lev­el, en­sur­ing fast and con­trolled pro­cess­ing.

Trans­paren­cy no­tices are man­aged cen­tral­ly in AProf­it. Each ad­ver­tise­ment can be linked to a QR code, al­low­ing the trans­paren­cy no­tice to be eas­i­ly ac­cessed in both print and dig­i­tal chan­nels. A trans­paren­cy doc­u­ment form is au­to­mat­i­cal­ly in­clud­ed in the or­der con­fir­ma­tion sent to the cus­tomer. Once com­plet­ed and re­turned, the form is stored di­rect­ly with the book­ing da­ta, and a ded­i­cat­ed doc­u­ment type can be de­fined specif­i­cal­ly for po­lit­i­cal ad­ver­tis­ing.

Ded­i­cat­ed search views and dash­boards avail­able in the AProf­it por­tal as well as in the Neo and eNeo sys­tems make the han­dling, mon­i­tor­ing, and re­port­ing of po­lit­i­cal ad­ver­tise­ments clear, ef­fi­cient, and ful­ly trans­par­ent.

The new func­tion­al­i­ty is de­ployed through a sys­tem up­date and the re­quired con­fig­u­ra­tions. Any­graaf’s ex­perts sup­port the im­ple­men­ta­tion and en­sure that the so­lu­tion com­plies with reg­u­la­to­ry re­quire­ments from day one.

With these en­hance­ments, po­lit­i­cal ad­ver­tis­ing man­age­ment ful­ly meets all EU trans­paren­cy and doc­u­men­ta­tion re­quire­ments, while pro­vid­ing pub­lish­ers with a pow­er­ful, easy-to-use, and re­li­able way to man­age po­lit­i­cal ad­ver­tis­ing in one cen­tral place – the AProf­it por­tal.

If you need as­sis­tance with man­ag­ing po­lit­i­cal ad­ver­tise­ments, trans­paren­cy forms, or QR code us­age, we are hap­py to help.