The project start­ed with a PoC project to en­sure that AProf­it's new por­tal ver­sion is suit­able for Vi­es­ti­me­dia's needs. The project con­tin­ued with an in­stal­la­tion and mod­i­fi­ca­tion project where Vi­es­ti­me­dia's ex­per­tise played a ma­jor role in adapt­ing the func­tion­al­i­ty to Vi­es­ti­me­dia's well-thought-out sales mod­el.

Vi­es­ti­me­dia's sales di­rec­tor Robert Kull­ström has been the own­er of the project and has ac­tive­ly con­tributed to stream­lin­ing the busi­ness so that it fits Vi­es­ti­me­dia's busi­ness mod­els. The project has been great­ly fa­cil­i­tat­ed by the fact that the por­tal ver­sion of AProf­it works trans­par­ent­ly with the spec­i­fi­ca­tions of tra­di­tion­al AProf­it. It made a phased im­ple­men­ta­tion pos­si­ble. The step-by-step im­ple­men­ta­tion has made it pos­si­ble to re­view sales rou­tines and gain greater flex­i­bil­i­ty and func­tion­al­i­ty for, for ex­am­ple, reser­va­tions and man­age­ment of elec­tron­ic pub­lish­ing chan­nels.

About the project and the so­lu­tion Robert Kull­ström says:

"I have been in­volved in the im­ple­men­ta­tion of sev­er­al dif­fer­ent CRMs over the years. This is the first time that to­geth­er with the sup­pli­er I have been able to mod­i­fy the pro­gram to suit our needs. I am sat­is­fied with the will­ing­ness, skill and pa­tience of Any­graaf's ex­perts to serve the cus­tomer on best pos­si­ble way. The in­cre­men­tal im­ple­men­ta­tion and the mod­i­fi­ca­tions made along the way based on the feed­back from the end users of the pro­gram will en­sure that the pro­gram will serve our re­al sales needs long in­to the fu­ture."

Any­graaf CEO Han­nu In­berg says:

"Vi­es­ti­me­dia set good chal­lenges and helped us to adapt the func­tion­al­i­ty al­so to Vi­es­ti­me­dia's type of sales or­ga­ni­za­tions. Among oth­er things, we gained a bet­ter un­der­stand­ing of task-based mon­i­tor­ing

and the dif­fer­ent pre­sen­ta­tion forms for prod­uct and prod­uct group-spe­cif­ic com­par­isons.

It is al­ways use­ful and in­struc­tive when things have a con­crete con­nec­tion."

Vi­es­ti­me­dia Oy is Fin­land's lead­ing me­dia com­pa­ny for agri­cul­ture, forestry and re­lat­ed busi­ness­es. Veis­ti­me­dia pub­lish­es, among oth­er things, the dai­ly news­pa­per Maaseudun Tule­vaisu­us, the mag­a­zines Konevi­esti and Aar­rea and the free news­pa­per Suomela.

In ad­di­tion to print­ed news­pa­pers and mag­a­zines, Vi­es­ti­me­dia of­fers unique and up-to-date dig­i­tal con­tent.

"Our pas­sion is to tell about the busi­ness view­points, way of liv­ing and sus­tain­abil­i­ty with­in agri­cul­ture, forestry and coun­try­side in gen­er­al as well as small house liv­ing. We want to pro­mote and sup­port these top­ics in the spir­it of our core val­ues: we are proud of our roots, we in­no­vate through co­op­er­a­tion, and we are frank and hu­man to each oth­er." (https://vi­es­ti­me­­lish/)

Vi­es­ti­me­dia Oy is owned by the Cen­tral Con­fed­er­a­tion of Agri­cul­tur­al and Forestry Pro­duc­ers (MTK).

Fur­ther in­for­ma­tion:

Sales man­ag­er Robert Kull­ström, Vi­es­ti­me­dia, robert.kull­strom(at)vi­es­ti­me­

Man­ag­ing Di­rec­tor Han­nu In­berg, Any­graaf Oy, han­­berg(at)any­