A Strate­gic Ex­pan­sion

Roy­al Em. de Jong is the own­er of 18 news­pa­pers, in­clud­ing one sub­scrip­tion-based news­pa­per. Over the course of six months, a web­site for each pub­li­ca­tion was launched.

With the launch of these new web­sites, the first step has been tak­en to in­crease en­gage­ment among the read­ers of Roy­al Em. de Jong’s print pub­li­ca­tions and on­line plat­forms.

Lever­ag­ing NEO Soft­ware for Seam­less In­te­gra­tion

Roy­al Em. de Jong uti­lizes Any­graaf’s NEO soft­ware for ed­i­to­r­i­al man­age­ment, ad­ver­tis­ing ad­min­is­tra­tion, and con­tent man­age­ment. De­spite the con­sid­er­able ex­pan­sion of their dig­i­tal pres­ence, the in­te­gra­tion of 18 new web­sites in­to the pub­lish­er’s op­er­a­tions pro­ceed­ed smooth­ly. NEO’s ca­pa­bil­i­ties played a piv­otal role in en­sur­ing the suc­cess of the project.

A suc­cess they can be proud of. The use of NEO soft­ware great­ly con­tributed to this achieve­ment.

Since NEO was al­ready be­ing used as the ed­i­to­r­i­al sys­tem for the news­pa­pers, on­ly mi­nor mod­i­fi­ca­tions and ex­ten­sions to the soft­ware were re­quired to ac­com­mo­date the new chan­nels. The NEO CMS soft­ware comes with all the nec­es­sary func­tion­al­i­ties for mul­ti-chan­nel pub­lish­ing. Ar­ti­cles can be eas­i­ly shared across var­i­ous pub­li­ca­tion chan­nels. Where need­ed, they can be fur­ther en­riched with ad­di­tion­al me­dia such as pho­tos, videos, polls, and links, rewrit­ten, or copied to oth­er pub­li­ca­tion chan­nels. WYSI­WYG op­tions in the NEO soft­ware pro­vide full con­trol over how con­tent will ap­pear across dif­fer­ent types of pub­li­ca­tions, both on­line and in print.

En­hanced In­ter­ac­tiv­i­ty on the Hori­zon

Through NEO’s ad­ver­tis­ing ad­min­is­tra­tion sys­tem, Em. de Jong man­ages on­line ban­ners and can now place ad­ver­tise­ments with click­able links di­rect­ly on the web­sites. The NEO re­port­ing tools al­so pro­vide valu­able in­sights in­to user be­hav­ior, of­fer­ing a deep­er un­der­stand­ing of read­er pref­er­ences and en­gage­ment.

In 2025, Em. de Jong plans to fur­ther en­hance in­ter­ac­tiv­i­ty by al­low­ing read­ers to per­son­al­ize their con­tent ex­pe­ri­ence based on their in­ter­ests. This will not on­ly fos­ter greater en­gage­ment but al­so open up new av­enues for more pre­cise and tar­get­ed ad­ver­tis­ing.

Any­graaf and Roy­al Em. de Jong

Found­ed in 1906, Pub­lish­er Em. de Jong is based in Baar­le-Nas­sau and pub­lish­es 18 week­ly lo­cal door-to-door, and one sub­scribed, news­pa­pers in the Bra­bant Provence with a com­bined cir­cu­la­tion of 390,000 copies. Of these, 15 edi­tions with a cir­cu­la­tion of 273,500 copies are in­clud­ed in the NMO re­search. Em. de Jong has been work­ing with Any­graaf since 2007, us­ing NEO soft­ware since 2014, which re­placed its pre­de­ces­sor Doris32, im­ple­ment­ed by Any­graaf in 2007.

This on­go­ing part­ner­ship con­tin­ues to dri­ve in­no­va­tion and suc­cess in dig­i­tal pub­lish­ing for Em. de Jong’s ex­pand­ing me­dia port­fo­lio.