Suomen Suo­ra­main­on­ta (SSM) has start­ed a project to im­prove all sales and dis­tri­b­u­tion sys­tems now op­er­at­ing in dif­fer­ent parts of Fin­land. The project must be com­plet­ed in the Spring of 2022.

"We are start­ing a de­mand­ing sys­tem re­form to si­mul­ta­ne­ous­ly re­place a num­ber of sys­tems that are vi­tal to busi­ness op­er­a­tions. The change af­fects al­most all of our op­er­a­tions," says Suomen Suo­ra­main­on­ta's man­ag­ing di­rec­tor Jari Manko­nen. "Among the most im­por­tant goals is to make it even eas­i­er and smoother for our cus­tomers to man­age their in­ter­ac­tions and to guar­an­tee the pos­si­bil­i­ty of fur­ther de­vel­op­ment for the sys­tems we use."

Part­ners se­lect­ed to the ful­fill the project are Loik­ka Oy, Ad­fore Oy and Any­graaf Oy. Any­graaf's CD­Prof­it sys­tem will serve not on­ly as the pro­duc­tion sys­tem for the dis­tri­b­u­tion com­pa­nies , but al­so the mas­ter sys­tem for dis­tri­b­u­tion da­ta. CD­Prof­it is used for morn­ing dis­tri­b­u­tion of dai­ly news­pa­pers, let­ter dis­tri­b­u­tion and al­so for dis­tri­b­u­tion of di­rect mail The project is sig­nif­i­cant by Finnish stan­dards. The dis­tri­b­u­tion com­pa­nies in the Suomen Suo­ra­main­on­ta chain an­nu­al­ly em­ploy over 10,000 dis­trib­u­tors of news­pa­pers and ad­ver­tis­ing, as well as near­ly 200 oth­er pro­fes­sion­als in dis­tri­b­u­tion and di­rect mail.

"The start­ing point for the plan­ning of CD­Prof­it is that the sys­tem's users can dis­trib­ute any prod­ucts to the con­sumer's doorstep. CD­Prof­it is wide­ly used in the morn­ing dis­tri­b­u­tion of news­pa­pers, but al­so in let­ter dis­tri­b­u­tion that these com­pa­nies have start­ed. In­tro­duc­ing di­rect ad­ver­tis­ing in this en­vi­ron­ment does not re­quire such an ex­ten­sive change, as the sys­tem has been used for this pur­pose be­fore in Hol­land, among oth­ers," says project man­ag­er Jyri Van­ni­nen at Any­graaf.

 SSM's unaddressed direct mail reaches a total of approximately 4 million readers each week.

SSM's unaddressed direct mail reaches a total of approximately 4 million readers each week.

Suomen Suoramainonta

The im­ple­men­ta­tion of SSM's prac­tices and op­er­at­ing mod­els in a mod­ern pro­gram en­vi­ron­ment re­quires sys­tem de­vel­op­ment in CD­Prof­it. - I an­tic­i­pate a con­struc­tive and func­tion­al col­lab­o­ra­tion with ex­pe­ri­enced part­ners, says Van­ni­nen. The SSM Suomen Suo­ra­main­on­ta chain in­cludes 17 dis­tri­b­u­tion com­pa­nies that de­liv­er di­rect mail to 2.2 mil­lion house­holds.  Suomen Suo­ra­main­on­ta's dis­tri­b­u­tion com­pa­ny em­ploys over 10,000 news­pa­per and ad­ver­tis­ing dis­trib­u­tors an­nu­al­ly. Found­ed in 1987, Suomen Suo­ra­main­on­ta Oy (SSM) is Fin­land's largest pri­vate dis­tri­b­u­tion com­pa­ny for un­ad­dressed di­rect mail. The com­pa­ny's an­nu­al turnover is ap­prox­i­mate­ly EUR 33 mil­lion. SSM is part of the Keskisuo­ma­lainen Group.

The Keskisuo­ma­lainen Group pub­lish­es lo­cal, re­gion­al and city news­pa­pers in Ny­land, Cen­tral Fin­land, North­ern Savolax, South­ern Savolax, Kymmenedalen, South­west Fin­land, Päi­jänne-Tavast­land, South­west Tavast­land, Birka­land, South Os­tro­both­nia and South Kare­lia. In ad­di­tion, the group of­fers re­search, mar­ket­ing, ad pro­duc­tion and dig­i­tal out­door ad­ver­tis­ing ser­vices as well as print­ing and dis­tri­b­u­tion ser­vices. Keskisuo­ma­lainen Oyj's turnover in 2020 was EUR 206.8 mil­lion and com­pa­ra­ble op­er­at­ing busi­ness prof­it EUR 9.1 mil­lion. At the end of 2020, the group em­ployed 5,726 peo­ple.

Any­graaf Oy is a Finnish soft­ware de­vel­oped that has de­liv­ered sys­tem so­lu­tions to cus­tomers since 1996. With its sub­sidiaries and part­ners, Any­graaf of­fers a strong re­source of over a hun­dred ex­perts to sup­port its cus­tomers' projects in Fin­land and in over twen­ty oth­er coun­tries. In ad­di­tion to dis­tri­b­u­tion ap­pli­ca­tions, Any­graaf of­fers many oth­er sys­tems, such as con­tent man­age­ment sys­tems for web and print needs, sub­scriber man­age­ment for pa­per mag­a­zines and dig­i­tal prod­ucts, ad­ver­tis­ing sys­tems for sales and cus­tomer ser­vice needs, and archive sys­tems. Fur­ther in­for­ma­tion: • project man­ag­er Jyri Van­ni­nen, Any­graaf, jyri.van­ni­nen(at)any­, tel. +358 500 422 342 • project man­ag­er Jen­na-Ri­ina Kaup­pinen, SSM, jen­na-ri­ina.kaup­pinen(at), tel. +358 440 417 124