Suomen Suoramainonta (SSM) has started a project to improve all sales and distribution systems now operating in different parts of Finland. The project must be completed in the Spring of 2022.
"We are starting a demanding system reform to simultaneously replace a number of systems that are vital to business operations. The change affects almost all of our operations," says Suomen Suoramainonta's managing director Jari Mankonen. "Among the most important goals is to make it even easier and smoother for our customers to manage their interactions and to guarantee the possibility of further development for the systems we use."
Partners selected to the fulfill the project are Loikka Oy, Adfore Oy and Anygraaf Oy. Anygraaf's CDProfit system will serve not only as the production system for the distribution companies , but also the master system for distribution data. CDProfit is used for morning distribution of daily newspapers, letter distribution and also for distribution of direct mail The project is significant by Finnish standards. The distribution companies in the Suomen Suoramainonta chain annually employ over 10,000 distributors of newspapers and advertising, as well as nearly 200 other professionals in distribution and direct mail.
"The starting point for the planning of CDProfit is that the system's users can distribute any products to the consumer's doorstep. CDProfit is widely used in the morning distribution of newspapers, but also in letter distribution that these companies have started. Introducing direct advertising in this environment does not require such an extensive change, as the system has been used for this purpose before in Holland, among others," says project manager Jyri Vanninen at Anygraaf.
SSM's unaddressed direct mail reaches a total of approximately 4 million readers each week.
The implementation of SSM's practices and operating models in a modern program environment requires system development in CDProfit. - I anticipate a constructive and functional collaboration with experienced partners, says Vanninen. The SSM Suomen Suoramainonta chain includes 17 distribution companies that deliver direct mail to 2.2 million households. Suomen Suoramainonta's distribution company employs over 10,000 newspaper and advertising distributors annually. Founded in 1987, Suomen Suoramainonta Oy (SSM) is Finland's largest private distribution company for unaddressed direct mail. The company's annual turnover is approximately EUR 33 million. SSM is part of the Keskisuomalainen Group.
The Keskisuomalainen Group publishes local, regional and city newspapers in Nyland, Central Finland, Northern Savolax, Southern Savolax, Kymmenedalen, Southwest Finland, Päijänne-Tavastland, Southwest Tavastland, Birkaland, South Ostrobothnia and South Karelia. In addition, the group offers research, marketing, ad production and digital outdoor advertising services as well as printing and distribution services. Keskisuomalainen Oyj's turnover in 2020 was EUR 206.8 million and comparable operating business profit EUR 9.1 million. At the end of 2020, the group employed 5,726 people.
Anygraaf Oy is a Finnish software developed that has delivered system solutions to customers since 1996. With its subsidiaries and partners, Anygraaf offers a strong resource of over a hundred experts to support its customers' projects in Finland and in over twenty other countries. In addition to distribution applications, Anygraaf offers many other systems, such as content management systems for web and print needs, subscriber management for paper magazines and digital products, advertising systems for sales and customer service needs, and archive systems. Further information: • project manager Jyri Vanninen, Anygraaf, jyri.vanninen(at)anygraaf.fi, tel. +358 500 422 342 • project manager Jenna-Riina Kauppinen, SSM, jenna-riina.kauppinen(at)ssm.fi, tel. +358 440 417 124