"Perfect main reason to get Anygraaf´s Aprofit was that now-a-days part of our Group is Lehtiyhtymä which has been working together with Anygraaf for long time concerning AProfit which support package sales of ads in whole Group. With this one very comprehensive integrated advertising system, we aim to serve our customers better than ever. System enables a new kind of way to act, so we can pay better attention to our customers, when all papers customers can be managed from a single convergent database." , says Keskisuomalainen Groups Sales Director Erkki Summanen .
"For Anygraaf this is very significant deal. Keskisuomalainen Groups altogether with Lehtiyhtymäs customer database is definitely the biggest in Finland. Group's current scope and challenges that scope brings will help further on also to the further development of AProfit," says Hannu Inberg, Anygraafs CEO.
Newspaper Keskisuomalainen is Finland's fifth-largest newspaper and Central Finland's leading media. Keskisuomalainen reaches with printed paper and electronic versions about 262,000 readers. Keskisuomalainen is Finland's oldest newspaper published in finnish language.
Newspaper is part of Keskisuomalainen Group which is one of the largest publishing groups in Finland; 24 newspapers and local papers, 19 city journals, 7 customer magazines, 5 special magazines, 5 other papers and 29 web sites/portals. Keskisuomalainen Group have 1400 employees, including 300 journalists.
About Keskisuomalainen Group
(only in finnish)
For more information
Sales Director Erkki Summanen, Keskisuomalainen Oyj, erkki.summanen @ keskisuomalainen.fi
CEO Hannu Inberg, Anygraaf Oy, Tel. +358 424 2217 400, hannu.inberg @ anygraaf.fi