Implementation is expected to be completed in August.
AProfit offers complete functionality for ad booking, billing and production tracking for both print and digital media channels within one system. This creates a highly efficient method for managing in one system all advertising for both print and online publications. Additionally AProfit provides support for scheduling and tracking special magazine features such as giveaways and inserts.
Additionally, New Skool Media will also implement AProfit eSales, a web portal extension of the booking system providing sales reps complete mobile access to CRM tools. Designed in partnership between Penthion and Anygraaf, the eSales portal allows Sales reps to plan insertion orders and review up-to-date advertiser and performance data in a browser or tablet.
Penthion’s AdPortal for remote ad traffic management will also be implemented to handle customer material submission. When Connected to AProfit, booking data is forwarded to the AdPortal giving advertisers a browser-based site through which they can upload files and monitor the status of the material submissions for their print and digital insertions. AdPortal will also manage copy chase procedures and deadline management, sending out emails to advertisers prompting for file submission and providing warnings of approaching and missed deadlines.
About New Skool Media
New Skool Media was founded by Cor Jan Willig and Rob Koghee in early June 2014 to purchase several titles from Dutch magazine group Sanoma Media Netherlands B.V. The titles include Home and Garden, Seasons, Knipmode, Knippie, MOTO73, MOTOR, Formule1, Truckstar, Babygids, Roots, delicious., Vorsten, KIJK, Know How, ZIN, Fiets, FietsActief, Procycling and Zeilen.
About Penthion Media Technologies
Penthion Media Technologies is located in Assen, Netherlands and provides sales, service and support of all Anygraaf products to the Benelux region of Europe. Penthion also develops its own line of advertising publishing tools including the PublishInn portal suite, which includes the BonDeals mobile coupon system, Media ToolBox automated ad building portal and several online classified products as well. www.penthion.nl
For nearly twenty years, Anygraaf has been developing content management, advertising and circulation systems for the publishing industries. Headquartered in Helsinki, Finland, Anygraaf maintains additional offices in Sweden and the United States and is also represented in markets throughout Europe and the Caribbean through its network of resale partners.