At the core of the con­cept are Any­graaf's lat­est de­vel­op­ment ver­sions of our con­tent man­age­ment, on­line pub­lish­ing, pa­per mag­a­zine de­sign, and me­dia sales and or­der man­age­ment so­lu­tions.

Since 2020, Ylä-Sa­takun­ta has used a mod­ern sys­tem tai­lored for lo­cal news­pa­per use that it is now ex­tend­ing to part­ner news­pa­pers. Ylä-Sa­takun­ta acts as the main user of the cen­tral­ized sys­tem and is re­spon­si­ble for the de­vel­op­ment work by and com­mu­ni­ca­tion with the de­vel­op­er Any­graaf. 

The op­er­at­ing mod­el al­so en­ables and sup­ports in­creased co­op­er­a­tion in the fu­ture. For ex­am­ple, it is pos­si­ble to build a sub­scriber man­age­ment method­ol­o­gy com­mon to some or all mag­a­zines be­long­ing to the part­ner net­work-now and in the fu­ture. 

- It is pos­si­ble for in­de­pen­dent lo­cal news­pa­pers to ben­e­fit from the co­op­er­a­tion and ben­e­fits that have been re­served on­ly for news­pa­per chains for a long time. Our com­pa­ny fo­cus­es and spe­cial­izes in this role, and we of­fer our ex­per­tise to oth­ers. I strong­ly be­lieve that by in­creas­ing co­op­er­a­tion, the op­er­at­ing con­di­tions and com­pet­i­tive­ness of small news­pa­pers can be im­proved, says Ylä-Sa­takun­nan Sanomale­hti Oy's CEO and Ylä-Sa­takun­ta's ed­i­tor-in-chief Juk­ka Huikko.

Janne Ahramo, who is re­spon­si­ble for Any­graaf's so­lu­tion sales, sees that, for ex­am­ple, new brows­er-based soft­ware ver­sions open up sig­nif­i­cant op­por­tu­ni­ties for im­prov­ing op­er­a­tions in in­de­pen­dent lo­cal news­pa­pers.

 - Even small­er lo­cal news­pa­pers are able to do mul­ti-chan­nel me­dia sales us­ing the AProf­it por­tal. Sales mon­i­tor­ing be­comes more ef­fi­cient with ver­sa­tile man­age­ment and re­port­ing op­tions. The work of cus­tomer ser­vice is made eas­i­er with the help of the CProf­it por­tal. Jour­nal­ists who pro­duce con­tent get ac­cess to brows­er-based eNeo, which elim­i­nates any lo­ca­tion-spe­cif­ic as­pects of their work. The cus­tomers' self-ser­vice func­tions al­so have a lot of weight, when the re­sources for the pro­duc­tion of an­nounce­ments can be al­lo­cat­ed else­where, Ahramo lists.

Lo­cal news­pa­per Jout­san Seu­tu has been dis­cussing their need for a new web­site for a long time. Clear and con­cise re­new­al pro­ce­dures have been a need in the de­liv­ery sys­tem that has been "torn to pieces" over the years. The idea of ​​sys­tem co­op­er­a­tion of­fered by Ylä-Sa­takun­nan Sanomale­hti Oy came to the ta­ble at the end of last year in terms of Jout­sa Seu­tu, so to speak, at the time of the count.

- Af­ter get­ting to know the pack­age and the con­cepts, it was down­right easy to grasp the idea that Ylä-Sa­takun­ta was propos­ing and it was easy to get ex­cit­ed about it, be­cause the en­tire palette was built and mod­i­fied in Ylä-Sa­takun­ta specif­i­cal­ly for the pro­duc­tion of a lo­cal mag­a­zine like ours, cov­er­ing a wide range of the nec­es­sary and es­sen­tial blocks. Any­graaf's A and CProf­its are al­ready in use in the Jout­san Seu­tu. In this con­text, the in­ten­tion is to switch to brows­er-based ver­sions, so we will take a clear leap for­ward with them as well, says Marko Nikka­nen, ed­i­tor-in-chief of Jout­san Seu­tu and CEO of Jout­san Seu­tu Oy.

- In our opin­ion, a very sig­nif­i­cant fac­tor in this so­lu­tion is that in the co­op­er­a­tion mod­el cre­at­ed and of­fered by Ylä-Sa­takun­ta, we do not have to start build­ing a new de­liv­ery sys­tem in the old way from the be­gin­ning with the soft­ware sup­pli­er, but we can sim­ply join the sys­tem that is al­ready in op­er­a­tion af­ter prepar­ing for the agreed im­ple­men­ta­tion. This saves us a lot of time and ef­fort, cer­tain­ly mon­ey, and the project is not cum­ber­some and hair-rais­ing. The nec­es­sary tech­ni­cal prepa­ra­tion is large­ly han­dled by the third part­ner in this process, i.e. Any­graaf, he con­tin­ues.

The sys­tem will be im­ple­ment­ed in its en­tire­ty at the be­tween Sep­tem­ber-Oc­to­ber 2023.

Any­graaf Oy is a soft­ware sup­pli­er that of­fers com­plete so­lu­tions for me­dia man­age­ment. Any­graaf has in­stal­la­tions in more than 20 coun­tries, 400 cus­tomer or­ga­ni­za­tions and more than 15,000 end users.

 Ylä-Sa­takun­nan Sanomale­hti Oy pub­lish­es Ylä-Sa­takun­ta, which is the lo­cal news­pa­per of Parkano, Karvia and Ki­h­niö. Vi­esti­t­uli, a mar­ket­ing ser­vice be­long­ing to the com­pa­ny, of­fers e.g. led bill­board ad­ver­tis­ing and oth­er ser­vices of com­mu­ni­ca­tion and mar­ket­ing.

 Jout­san Seu­tu Oy pub­lish­es Jout­san Seu­tu, which is the lo­cal news­pa­per of Jout­sa, Leivon­mä­ki and Luhanka.

 Ad­di­tion­al in­for­ma­tion:

Janne Ahramo

So­lu­tion sales, Any­graaf Oy

janne.ahramo@any­graaf.fi

0400 617 562

Juk­ka Huikko

CEO, Ylä-Sa­takun­nan Sanomale­hti Oy

Chief ed­i­tor, Ylä-Sa­takun­ta

juk­ka.huikko@ylasa­takun­ta.fi

029 170 6681

Marko Nikka­nen

CEO, Jout­san Seu­tu Oy

Chief ed­i­tor, Jout­san Seu­tu

040 535 8675